This post is inspired by something Ted Wozniak posted on Facebook, linking to Sébastien Devogele’s blog post “The Rate Rant.” The issue: translators who complain about bottom-feeding agencies that pay low rates, endlessly try to drive down prices even further through fuzzy match discounts, treat translators as a cog in the production machine, etc. Some would argue that this ranting has a point: it publicly shames these agencies and encourages other translators not to work for them. Others (including me) would argue that this ranting might serve as a catharsis, but it’s ultimately a waste of time and energy, and may even harm the ranter in the end. Here we go:
First, ranters, I hear you: bottom-feeding agencies, offering 2.765 cents a word for 8,000 words in two days are annoying. It’s doubly annoying that these bottom-rung agencies are, as Chris Durban found out in her “Mystery Shopper” experiment, telling clients that they provide high-quality translations by expert translators. As if Target said, “Shop here for heirloom-quality stuff that you’ll pass on to your grandchildren.” It also makes me sad (or maybe I’m just a bleeding heart…) that lots of translators see no way out of the bottom-rung market: they don’t know how to or don’t have the time to market themselves to better-paying clients, or they don’t know how to improve their translation or business skills so that they could work for better-paying clients, or they’re so busy cranking out the hoppers full of words at 2.765 cents each that they can only think about getting through the day.
At the same time, here’s my bottom line: if a client’s business model bugs you, simply don’t work for them and leave it at that. Just as I don’t give my money to Walmart or McDonald’s because I’m personally opposed to their business models and employment practices, I don’t work for bottom-rung clients because I choose to work for clients who value my work and are willing to pay accordingly. Why not rant? Here are my thoughts, but of course you can disagree:
- It’s a waste of time. I’m not going to put Walmart out of business by refusing to shop there, because tons of other people will still shop there. My goal isn’t to put them out of business, it’s to refuse to support them. You’re not going to put A+ Fast-n-Cheap Xlationz out of business by railing against them, because lots of clients will still use them, and lots of translators (for the reasons described above) will still work for them. If you want to put your emotions to a better use, do client outreach presentations to teach businesses how to choose a (real) high-quality translation provider; do presentations for other translators to teach them how to market themselves to better paying clients.
- As Chris Durban has commented before, ranting fosters a negative mindset about clients in general (they’re idiots, they don’t know anything about our work, they just want the fastest, cheapest translator out there, we should be suspicious of them until they prove otherwise). I’ll tell you–and lots of other premium-market translators will tell you–that’s not true. There are lots of clients out there who are not only willing but eager to pay real money to a highly-skilled professional who is consistent and confidential and responsive. But that work doesn’t fall into your inbox: you have to be out there looking for it, either online or in person or both; and realistically, most translators aren’t willing to do that or don’t know where to start.
- If you’re not in the bottom-rung market, it’s a completely different industry. I really don’t concern myself with the lowball market, any more than I concern myself with whether machine translation is going to put me out of business. Because in the end, it’s so different from what I do that it’s not even worth complaining about: sort of as if Major League Baseball complained that a middle school was holding a baseball game right next to their stadium and potentially siphoning off their spectators. When a client approaches me and their first question is “how much do you charge?,” I know that there’s a 90% chance that I’m not the right fit for them. I tell them that I understand the reality of budget constraints, but that I’m busy all the time at my regular rates, so they should find someone else. And I’m busy all the time at my regular rates because I’m “out there”–writing, speaking, attending conferences, meeting other translators who refer work to me, giving out information that potential clients find online, visiting my existing clients so that they keep using me, and so on. If it’s a choice between spending 10 minutes railing about “Get a load of what this parasitic agency asked me to do!!! Can you believe it!!” versus spending 10 minutes reading a potential client’s blog and commenting on it and maybe getting their attention in a positive way, to me, that’s a no-brainer.
Other thoughts on the rate rant?